Class heavy and grungy Middlesbrough band SWEARS have released an edgy new video as a perfect accompaniment to their angst ridden recent single Subliminal. Since their inception in 2017 SWEARS have been busy learning their craft as the development in their 5 released tracks amply prove.
On this track Subliminal, SWEARS have a pleasing mix of early punk/new wave influences and the vocals set the tone with a mix of voice which remind me somewhat of the Undertones Fergal Sharkey moving onto prime cut Kurt Cobain as the song sweeps into the chorus. Behind the vocals is a developed mix of rolling hard muscle riffs and some rather intricate deft rhythms swirling into the backdrop. As is common to much of the SWEARS material, it feels like there is an anxiety led urgency to the track.
As we all know if can be difficult to create a distinct voice in the indie world, and with Subliminal those SWEARS guys ( Joel Clayton – Vocals & Guitar, George Louca – Lead Guitar, Stephanos Louca – Drums and Craig Hughes – Bass) stick their heads above the parapet.
The video was filmed in Middlesbrough town centre and stars Natalia Louca (band members George & Stephanos’ sister) and Conor McBride (StickMan extraordinaire and member of local bands Casual Threats and Deep.Sleep). It must have been a fun shoot as they walk through the town as people try to throw, smear and spray things like perfume, make up and shaving foam onto the pair. The images give a solid presentation of those pressures of society and advertising norms.
Our boys are dusting down their touring kit as they embark on a busy spell touring the spring music festivals of the North East, including Stockton Calling (April 20th), Hit the North (May 5th), opening for Stereophonics, Johnny Marr and the mighty Lewis Capaldi at Newcastle’s This is Tomorrow on 26 May, and then Heelaplooza in Middlesbrough (23 June) and AMPT (13 July).